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Due to the global pandemic 2020, businesses of all sizes moved online more than ever in an effort to adapt to the “new normal”. Current trends show that video marketing is becoming one of the most important and fastest growing trends in online marketing, and it is a standout way to reach your audience in 2021.
Online video is the top practice that allows companies to connect with their customers at a personal level, communicate complex information in an easy-to-digest form, and start a more emotional interaction.
People are spending more time than ever consuming video content from classrooms to offices to entertainment, and it is also playing a bigger role on social media channels. So if you want to connect with your audience in 2021, you should definitely incorporate video into your marketing mix.
But what types of video marketing tactics are most important right now? Read on to learn about video marketing trends you should be aware of for 2021.