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A couple of years ago in Beijing, today’s social media giant was launched by ByteDance company and it quickly blew up the social network. TikTok stands up for its short mobile videos maximum of 60 seconds. For example, in October 2018 this app was the most downloaded in the Apple Store over the world and in the US it has been downloaded more than 80 million times. In October 2019 this social media had almost 1 million active users. According to the statistics, it is obvious that the popularity of TikTok has been increasing extremely.
However, it hasn’t yet become a kind of marketing giant, as other platforms. In comparison to Instagram or Facebook, TikTok — still a field to discover. Marketers working on better instruments to catch the very core of the platform, and its potential for the promotion.
Besides, it is important to note that marketing on this platform goes out cheaper. Especially in the comparison with other platforms such as Instagram, Facebook, etc. It’s just that there are plenty of creative tools for monitoring and editing the content at your disposal on TikTok . In fact, that permits SBMs to carry out operations, tasks on their own which means that you don’t have to pay for any equipment. It’s because of that this app tends to have authentic content and there is no need for SMBs to invest massive amounts of money in high-quality videos production.
There are plenty of celebrities that hang out in this application and they also make a great contribution to the development of the app’s popularity. There is a connection between famous people that have different partnerships and this app. As a result, they always promote the application to people from various regions.
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