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Imagine that you are watching a marvelous animated video. It grabs your attention at once, makes you feel interested not only in the subject, but drives your curiosity even further away. It makes you wonder — how to achieve such an emotional state in the mind of the viewer like the guys that made that video just did with you?
When we see a really good animated video, we may ask ourselves about what is behind all this work, who did create this and the most important question — how. It also unfolds our interest in the sequence of steps that will lead to such a piece of marketing video.
As every complex task the creation of commercial animation has some phases, where each of them is very important and needs to be well thought-out.
We are going to look at all of these phases to understand the process of creation of the animated video for marketing purposes.
