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Selling products online is rather challenging for e-commerce business because customers can’t physically interact with items and it’s not easy to communicate the products’ true value using plain test descriptions and images. That’s why e-commerce explainer video is becoming increasingly popular among e-commerce brands. E-commerce businesses add animated explainer videos to their website to engage their online store shoppers and take the buying and selling process to the next level.
Let’s look at some stats about the impact of video content on the internet user behavior.
- E-commerce site visitors who view video stay on a website on average 2 minutes longer.
- More than 64% of consumers who shop online are more likely to make a purchase if they watch a product video.
- More than 60% of the internet users prefer watching videos before they read text on the same web page.
- About 53% of people admit that they feel more confident of their online purchasing decisions after watching product videos.
Wondering why explainer videos are so effective? There are 2 types of people when it comes to comprehending and retaining information — some of them go with verbal learning, while others are visual learners. So it’s no secret why online shopping explainer video works so well.
