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According to research, the attention span of modern consumers is as low as only about 8 seconds, and they are bombarded with online content of different types. That’s why it is hard for businesses to stand out from others or get their marketing messages across.
Banking and insurance companies offer complex products and services with complicated internal procedures and regular policy changes, so their clients often find it challenging to understand financial products or processes. Besides, people don’t have time and don’t like to read long miles of text and ineffective, tedious written explanations. They just need something that can highlight the essential information and represent it in an easy to follow, memorable, and meaningful way.
Most financial and insurance companies and banks use animated explainer videos to build trust with their prospects and clients, expand their market reach, and acquire more clients. Why? People prefer watching online videos these days, and according to studies, video traffic constitutes about 80% of all consumer Internet traffic.
Well-crafted animated explainer videos that last just 60 to 90 seconds are excellent marketing tools. They are great for explaining complex concepts in a digestible way. They can say much more than dozens of pages of a lengthy document that explain…
