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Are you planning to launch a mobile app and looking for effective ways to promote it? Creating an engaging mobile app video is a smart way to increase brand awareness, make potential users interested, and convince them to download your new app and use it.
According to surveys, the average retention rate for a 60-second explainer video is 77%. Besides, viewers are 64% more likely to buy a product after watching a video. So you should definitely include this type of video content into your marketing mix. Read the article to learn how video works for mobile apps and how to make the most of your animated explainer videos when planning your marketing campaigns.
