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Wondering why startup explainer video should be a part of your marketing strategy? The short answer is that it is the best way to capture the attention of your target audience and tell your startup’s story.
Here are some convincing statistics:
- 72% of consumers prefer videos over text to learn about a product or service;
- 92% of mobile users share videos with other people;
- Adding videos to landing pages can increase conversions by about 80%;
- 87% of businesses use explainer videos to boost their sales;
- 3 out of 4 users who watch an explainer video about a product subsequently purchase it.
Read this article to learn more about animated video for startups and get a better idea of why you should include it into your marketing mix.
