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How important the voice over in marketing videos?
A human voice is capable of reaching a listener’s emotional core. It is something that mere words couldn’t do, as well as something beyond images, ability to connect with a viewer. This is precisely why we like to listen and share stories. A good choice of voice-over can change the effect a short video will have on the audience. It creates a closeness, even intimacy with a viewer. voice-over is loading a video with associations it would lack otherwise.
When looking for a voice-over artist, brands quite often chose a misleading strategy and eventually would pick up the voice that not really matches the spirit of the company. Many viewers would hear the dissonance between the visual idea of the video and its representation by the narrator. Sometimes it leads to dreadful consequences — the brand may lose many customers.
If you want to build a good emotional connection with your viewer, choose a suitable voice-over artist. The criteria are different and yet substantial. It depends on the subject, genre, form and the aim of your video. Sometimes you need representational extravagance, and later you would need a solemn, reserved voice. Find out what to look for when looking for a voice-over talent in the article.
