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You might already know the various data from many research campaigns that claim one thing: people are 60 percent more likely to buy a product after they watch a video about it in comparison to other mediums including texts. So, does it give you a hint, what should investors receive from you? Right, a video. A pitch video.
Once you embark on your startup path, sooner or later you’ll face a question of how to make a great pitch deck to attract investors to support your project.
Believe it or not — but better do believe — that a great and one of the most powerful moves is to make a pitch video. In fact, quite often brands use a pitch video as a main tool in this pursuit of investors. Do you know why?
Papers are great, of course. And you need them to write everything that matters for investors. But video is the most direct way to communicate your ideas in less than a minute. All right, maybe in 1 minute. Your video can show your project and its value in action — whether it’s just a preview to your ideas or detailed account of the benefits you provide. Video gives you the opportunity to speak directly to those who would like to invest in a project.
Do you want to know more? Read the article below.
