Member-only story

How to solve the main creative dilemma?

Darvideo
13 min readDec 19, 2022

--

If you are a part of a creative team, or maybe just a creative person who provides content, you might face this kind of a choice from time to time. Should I focus on this project or that one? While this is in a sense just an ordinary question for each of us, there is a bigger dilemma underneath it.

The dilemma is, as it usually happens, a question of scale: should I elaborate on one big creative project that requires my whole attention and resources, as well as time and dedication or put efforts in a number of smaller art projects which definitely sounds less demanding. Oh, pressure is almost unbearable!

Another side of this dilemma is the question of quality. One top-notch project or many smaller, rather stylish projects, but not that high-class. Naturally, there are even more layers to both directions: bigger or smaller exposure, the payment, amount of time, etc.

Both approaches have their own pros and cons, and finding the right one is an arduous task to any creative person. Resources may say one thing, while ambitions keep whispering something else. What should you listen to?

We at Darvideo have been there. Since as a studio we have such a dilemma, and actually faced it more than once, we decided to separate wheat from the chaff.

Big project means good money…

--

--

Darvideo
Darvideo

Written by Darvideo

Creativity, design, digital art, animation, video marketing and more

Responses (1)