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How to write a video script: step-by-step guide
Have you ever asked yourself after watching a great commercial or explainer video how they managed to make it? You have probably noticed many things — the spirit of the video, its music, the tone of a voice-over, the behavior of a character. Each of that wasn’t a consequence of improvisation. Every single scene is supposed to be written first.
This is precisely why we need a script — in order to write down every word that will eventually become a video. Quite often, we stumbled on many things that make us feel the obscurity of the text, and, consequently, a video. But there are ways to overcome it.
What is important to say, as an aside, that to write a good script will save you 50% of the time. Why? Because now you have found the road and the only thing you need to do is stick to it. Accurate timelines aligned with a voice-over is what makes a marketing video — an explainer, testimonial, how-to, — worth of people’s attention.
If you want to learn how to move through the process of your writing toward the great video — read the text below.
