If Not YouTube, Then What? Great Analog Platforms That Are Right For Your Business
When we think about watching a video or posting it, YouTube involuntarily comes to mind. However, time is passing, people’s needs are changing, and today the platform no longer provides the tools and services that are needed to promote a business. This is not a reason to despair, but the motivation to look for other platforms and expand your advertising campaign on them. In the past few years, the number of video platforms has grown significantly, as has its functionality.
It would seem that here it is — an ideal way to promote it — to create one video and upload it everywhere. But not so simple. All these video services are heterogeneous: they have unique characteristics, requirements, and metrics. “One size does not fit everyone”, and even a masterfully created video for one of the platforms may simply not work in most others.
How to keep track of all this?
We’ve gathered information about popular platforms that allow brands to post videos and provide ways to promote content.
