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LinkedIn launched an option with a video for the first time quite a long time ago — in 2017. Since then the platform was using other types of online evolution stubbornly ignoring video. However, LinkedIn isn’t a part of some parallel universe. Users were generating video content anyway and the way it worked is quite hard to ignore. So, the years Facebook and Instagram added an opportunity for live meetings with others, finally LinkedIn decided to do the same. And it worked. But you are not surprised, aren’t you?
LinkedIn Live is available to a huge audience. But that’s not it. The audience here is not easy to find on youtube, twitter or, for that matter, TikTok. No way. Here are in general 500 million users. Do you know why they are here? Well, with a variety of purposes, one might assume. But almost everyone here is doing some business. This is unique, and if marketers were unaware of the power of live streaming, finally all of them have to admit its strength. So, the first point: a huge audience of business oriented people is waiting for you on LinkedIn.
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