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Many different types of video content are used in digital marketing, but explainer video for pharmacy is the most popular format in the pharmaceutical industry because it’s engaging, bold, and easy to share. Animated explainer videos help companies visualize complex study data, introduce innovative technologies, show how specific medicines work, train medical staff, and communicate with patients, providing them with useful information.
It can be difficult to communicate complex ideas in pharmacy, but explainer videos can be a great way to do it. The attention span of today’s consumers has significantly decreased, and no one is likely to read long medical product descriptions and instructions on how to use them.
Using visual storytelling, engaging 2D animation makes complex information accessible to people with different educational backgrounds and different levels of knowledge. In fact, animated explainer videos allow brands to speak the same language as their target audience and present complicated topics clearly and concisely, offering a more emotional format of communication.
