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Today, consumers have plenty of similar options when it comes to choosing products that will satisfy their needs, so the competition on the market is very high, and making an online sale takes work. Oftentimes, customers don’t know exactly what they want and prefer to explore lots of different websites before they make a purchasing decision.
You need to convince your prospect to part with their money, and you have only 10–15 seconds to grab their attention, so how can you manage it? The most effective way to make a powerful impact on your website visitors is using a sales explainer video that tells a compelling story about your brand, your products, and services, highlighting their benefits.
Animated explainer videos are widely used in marketing and sales at different stages of the sales funnel. They help businesses build emotional connections with their target audience and ensure long-term relationships with existing customers. Animation videos help brands engage and entertain their audience and also inspire prospects to make purchases. Some companies boast that they managed to increase conversion rates by as much as 144% after including an explainer video on their website.
