Video as a marketing tool in 2020. Trends, Facts, and Statistics

What were you doing during the lockdown?

• Did you watch videos?
• How many video contents have you consumed during the lockdown?
• Did you feel any lack of ideas for new and exciting content?

Unexpected and long-term lockdown that happened in 2020 has shown the real identity of things and their value. Being locked at home all of us had to search for options for entertainment and one of the most popular options — is watching videos. Interviews, DIY, how-its-done, and plenty of other videos have been watched at the same time by all of us.

But how did it affect business?

A few statistics at the beginning:

In 2019, the share of companies using video as a marketing tool reached 87% (Wyzowl), and it was clear that video views and their effectiveness will be constantly growing (Cisco predicts that by 2022, the video will account for 82% of all traffic on the Internet).

What does it mean? Only one thing: it’s high time to incorporate streams, video podcasts, explainer videos, and animated explainer videos into the marketing strategy of any business.