What Is 2D Animation and Why Is It Popular in Marketing?

When you hear the word “2D animation”, most likely, you associate it with classic Disney films or The Simpsons. That’s because animation is a popular form of entertainment and is widely used for creating animated movies and cartoons.

But today, animation is becoming increasingly popular in the world of marketing. With the rise of video content, lots of businesses consider using 2D video animation in their marketing campaigns. That’s because animated videos are engaging and can make a huge impact on the audience. And they can be just adorable. No wonder that using animated marketing videos in advertisements and on landing pages can increase conversion rates by 20%.

Wondering whether 2D animation videos are the right option for your business? Keep reading to find out.

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