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Why animated videos work better for services than for products promotion?
Modern marketing services is hard to understand systems that one hardly can explain with the help of a few sentences. By all means, to explain services is way harder than the products. The concept of the “product” is just easily understandable for people and need no explanation. The product represents some device, object in the strict sense of this word, something visible and that has a look. To talk in such a manner about the services, even the elementary ones, is impossible. Services are stretched out in time. They consist of processes, operations and other things that hard to define in explanations.
As marketing divided between services and the products, in the same way, it represented between animated and live videos. They are not the same and for marketing aims also work differently.
In an attempt to give a fuller picture, we explain why and when the animation is the right medium for describing the services instead of products.
